The web makes it easy to monitor and measure all marketing efforts. For each project, we work with our clients to identify business objectives and goals, and implement measurement tools that allow for the tracking and analysis of website traffic, the number of leads generated, conversion rates, keyword popularity, blog subscription growth, email marketing campaign effectiveness, social media reach, and much more. This high degree of measurement allows us to track ROI, determine what’s working, and identify areas in need of improvement on an ongoing basis.